Our Strategy

GOLDEN CITY ROSEWOOD strongly

practices Relationship Marketing. The

company  believes that maintaining good

relationship with the customers by its quality

furniture and services are the key of success

for the company. Hence, the management

applies customer orientated marketing

strategy and emphasizes customer

satisfaction through meeting customers'

needs.

Due to limitation and over-saturation in the

local market scene as well as being in tune

with the company's strategy, the company is

also an Interior Furniture Designer. The

Interior Furniture Designer is able to

customize premium woodcraft products

(eg. Altar Table, Display Cabinet and etc.)

in order to meet client's need. We have

satisfactorily assisted our customers in

creating many designs to meet their

specification as well as customizing and

delivering many projects in coordination with

the designers or business owners for

residential and commercial sectors.

After sales service is another important

element. Lifetime warranty is offered to all

the customers and supported by

maintenance working team with no extra

charges.

Continuous efforts are place to establish

good relationship with its customers along

with ensuring the quality of its premium

products. Our furniture is unique. All

customers can be assured of getting only

the best quality furniture from GOLDEN CITY

ROSEWOOD.

Our China factory has been awarded the

'International Award For Technology

And Quality 1995' and 'The Arch of

Europe Gold Star Award 1996'.

The Management strongly believes that the

company's success is dependant on

customers perception of the 'Packaging' of

the company in terms of goods and services, rather than just evaluation of the sales figures.

Overseas Venture

The management is focus to achieve its

business objective of increasing awareness

for its products as well as increase its

market share in the international scene.

GOLDEN CITY ROSEWOOD had ventured

into the international market and become

the major exporter of Premium Oriental

Furniture for United States, Australia and

India. The company also plan to further

penetrate into the European and South West

Asian Market.

Presently, the foreign market contributes

10%-15% of the company's total turnover.

GOLDEN CITY ROSEWOOD hope to double

foreign sales in two years.